"If I was down to the last dollar of my marketing budget I’d spend it on PR!"
Bill Gates, CEO Microsoft
"Publicity is absolutely crucial. A good PR story is infinitely more effective than a front page ad."
Richard Branson, CEO Virgin Mobile
"If you have bad food at your restaurant or a snotty receptionist at your business – all the advertising in the world will not fix it."
Linda P. Walton
"Historically, PR, marketing and advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis."
"In a downturn, aggressive PR and communications strategy is key."
Doug Leone, VC, Sequoia Capital- Silicon Valley insider
"Nobody wants a quarter-inch drill. They want a quarter-inch hole. Stop selling the drill and start selling the hole."
"No one is immune to a crisis; it is only a matter of time. The key to crisis management is preparation beforehand. Be equipped with your business's plan and statements."
The Walton Group
Creating the demand you deserve
Get your message published
What it can do for you
Events worth remembering
Double your brand retention
Leave a lasting impression
Become the expert in your field
New approaches to new media
Being a professional is about more than just growing a business, it's about building a community. Linda P. Walton's involvement with numerous nonprofit organizations, committees, groups and local events have helped shape Utah Valley into the great community it is today along with serving on the Ethics Department Committee, Linda has stayed up to date with the latest in PR, while helping mentor future PR professionals through Wolverine PR and PRSSA. She is also an active member of PRSA, APR and Fellows. Linda's involvement with nonprofits like the Food and Care Coalition, Utah Valley Ministerial Association, and the Utah Valley Interfaith, Formerly Interfaith Student Association have influenced and helped individual Utah Valley residents on a personal level. Linda has also contributed to Utah Valley through her involvement in the Utah Valley Chamber of Commerce and the Utah Valley Organizations Active in Disaster. Linda's passion to serve has formed The Walton Group, Inc. into a Utah PR and Advertising Agency with a deeper sense of community and responsibility. And the same integrity and effort that Linda puts into her community goes into the projects that we work on for our clients.
Our work is the manifestation of our passion and the result of more than 25 years of experience in Utah Valley. The personal nature of the relationship we gain with our clients helps us connect with their brand better, and the expert knowledge we have of Utah Valley helps connect those brands with their target market. Our most recent projects include:
- Provo Beach Resort
- Mountainlands Foundation
- 820 North Business Park
- Heritage School
- Merit College Preparatory Academy