Below are ten rules provided by PR News to help you write better content on social media.
1. Be real
2. Not every post needs to be about you.
3. Offer a unique perspective.
4. Messaging needs to match the channel.
5. Share great content.
6. Visuals increase engagement.
7. Diversify you messages.
8. Give people a reason to engage.
9. Make content timely.
10. Analytics don’t lie- track your progress.
Read the article here.