Each year begins with endless resolutions: we promise ourselves that we will do better, we’ll work harder and our businesses will be more successful. Then five minutes later we are bored or hopeless and drop all hopes for improvement. It does not have to be that way. This year could be all the difference with some good strategic planning.
You might be groaning at the thought of taking time to write out a plan, but having your career goals and ideas listed out in a clear manner keeps you focused. Whether you are a company executive or an entry-level professional, you can achieve every single one of your goals by remembering these three points.
1. Primary Research Pays Off
Companies hardly take the time to do their own research. Primary research doesn’t need to be expensive; you can do polls, surveys and focus groups for very little money. Knowing your company’s unique problem is essential for having any successful goals made to fix it.
2. Come up with a “Big Idea”
If you look at great advertising campaigns, they are always centered around a “big idea”. Great public relations campaigns also need a big idea. Take a moment to brainstorm with co-workers or even a family member to think about what you want people to take away from the project.
Once you come up with your Big Idea, hold onto it. Tie all of your goals, objectives, publics, messages and strategies into it.
3. Make goals that are specific, measurable, time-bound, and achievable
You should always be making new goals for yourself and your company. But take the extra step and make your goals worth keeping in mind. Your goals should be specific, measurable, time-bound, and realistic! Aim for more than just awareness or hype and make goals that result in action.
By keeping these three points in mind when creating a strategic plan, you ensure that your time is well spent. For the first time in a while, you will actually have the power and planning necessary to meet and exceed even the most long-shot of goals.