The Walton Group has been doing public relations and advertising services for the community for over 26 years. But it took a lot of work to get there. Regardless of whether you are the President of the company or the new intern, growth, profitability and sustainability are everyone’s responsibility. Remember, you don’t have to be the biggest agency in order to be profitable.
Here are four steps to take in achieving a successful agency.
1. Hold Team Assessments
Make a note of your team’s standing by assessing everyone’s strengths and weaknesses individually, including your own, and be honest. Rather than holding yearly reviews, do monthly assessments so you can break down larger goals into smaller objectives.
During each assessment, open your mind to how your team wants to improve, and tell them how you believe in them. Don’t get discouraged at the first failure, but realize it as the opportunity for strengthening and growth.
2. Regular Team Training
Anybody who is skilled at something will tell you that they spend hours and hours perfecting it on a regular basis. If you want your employees to be skilled at their job, it is integral to have ongoing training for them. This includes professional skills as wells as what is desirable in a leader. What is your agency’s brand? What do you stand for? What do you do better than the others?
Share your firm’s culture and mission statement with your team, and tell them what you expect and value; success is a group effort, and your team will appreciate being involved in that process.
3. Invest in the Right Tools
There are some critical non-industry specific tools that help streamline your firm and your ability to serve and find clients and employees. Rodger Roeser, from the Eisen Agency suggests the following.
-FunctionFox is great for cloud-based time tracking
-Stamps.com will save you time and money if you regularly send out media kits, mailers, and other promotional materials.
-A Professional Employment Organization (PEO) should handle your payroll, compliance, benefits, and other HR-related functions
-Salesforce.com or something similar to a professional customer relationship management tools can help you gain new business, reach out and share relevant information.
4. Social Media opiate
Try to go one day without Facebook or Twitter. Go the old-fashioned route, and use the phone to contact someone. Failing to proactively generate opportunities to meet and work face-to-face is a major mistake PR professionals make.