"If I was down to the last dollar of my marketing budget I’d spend it on PR!"

Bill Gates, CEO Microsoft

"Publicity is absolutely crucial. A good PR story is infinitely more effective than a front page ad."

Richard Branson, CEO Virgin Mobile

"If you have bad food at your restaurant or a snotty receptionist at your business – all the advertising in the world will not fix it."

Linda P. Walton

"Historically, PR, marketing and advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis."

CBSMarketWatch

"In a downturn, aggressive PR and communications strategy is key."

Doug Leone, VC, Sequoia Capital- Silicon Valley insider

"Nobody wants a quarter-inch drill. They want a quarter-inch hole. Stop selling the drill and start selling the hole."

Ann Wylie

"No one is immune to a crisis; it is only a matter of time. The key to crisis management is preparation beforehand. Be equipped with your business's plan and statements."

The Walton Group