On average, a person receives 3,000- 20,000 commercial message per day. Among all this noise, it’s hard out there for an advertiser to be heard. Here are a few tips to keep in mind when managing your advertising plan.
1) Know who your target audience is. Like talking face-to-face, you’ll talk to various types of people differently than the other one. Younger people may like a more playful approach in their ads, while an older crowd may like a more straight-forward one. Know who your product is for then get their attention.
2) Contrary to popular belief, the goal of advertising isn’t just for consumers to buy your product. It may be the long term goal, yes. Your primary goal is to leave enough of an impression on your customer so that they will have a good feeling about your product. This will help them in their purchasing decisions later on down the road.
3) Try different mediums! Is the regular, black and white 4×6 ad in the newspaper make you feel like you’re flushing your money away? With smartphones and abundant of wi-fi spots there are many other ways of reaching your consumers literally at your fingertips. And it’s less expensive and more measurable than tradition formats.
Whatever you do, don’t talk down to your potential consumers; talk with them. Connection is the key to advertising and promotion. Let the public know who you are through various inventive ways.