Every fall, thousands of students return to school or travel near and far to further their education at the many great universities and colleges Utah offers.
Thousands of new students and their parents descend upon these college towns, spending millions of dollars on dorm room necessities. These consumers are often unfamiliar with the local market and are unaware of the deals local businesses offer.
Out-of-town university and college students are elusive consumers and hard to reach. These out-of-state consumers rely on word of mouth suggestions and internet search engines.
Getting noticed online requires persistence, dedication, and a lot of time. A strong online presence will pay dividends in the end. Search Engine Optimization can benefit organizations as well as social media. Facebook pages and blogs are included in searches and are free to create and maintain. Setting up Facebook, Twitter, and blogs can easily be maintained in house if you are willing to put in the time and diligently update your accounts and interact with your consumers. These free accounts offer platforms to communicate with consumers.
Local marketing requires the same dedication as out-of-town marketing, but can greatly benefit from community involvement. Establishing positive relationships within the community should center around developing a mutually beneficial relationship with the community and your organization. Supporting local schools and charities creates an opportunity to give back to the community, while raising awareness for your organization. Some school districts are actively searching for organizations to help sponsor schools events with some school selling advertising space on their digital signs. This is your opportunity to jump on board and get your name out there!
Back-to-school is a great opportunity to gain consumer loyalty and create a new buying experience for new students and their parents. Careful strategic planning will greatly benefit your organization and create the awareness your organization needs to stand out and get noticed.