Tips & Tricks
Three Ways to Harness the Power of Social Media
Would Donald Trump be the president without social media? This is a question that no one is really qualified to answer, but we do know that Trump understands the importance of social media. Trump appropriately tweeted the following in 2012, “I love Twitter…....
Privacy and Social Media
The biggest issue in today’s news is your right to privacy. Especially concerning your social media. So, what does that mean? If you listened to any of the Congressional hearings of Facebook’s Mark Zuckerberg this week, then you know that no one really reads the fine...
Life is Shifting to the Internet
The Internet and Your Public The idea that life is shifting to the internet has been around for some time, but it is becoming more and more prevalent. There have been studies to show that most of the information gathered from the internet in the next 10 years will be...
The Need for Transparency in Business
In today’s day and age, it is integral for companies to be as transparent as possible when it comes to their external and internal affairs. Transparency with the media is also something that comes in handy, especially with review websites, like yelp. Transparency in...
What’s So Special About Google AdWords?
Every company should have an online presence. Even with this presence, most companies struggle to allow potential clients and customers find them. One way to success is in creating an effective AdWords campaign to bring you higher click-through rates and conversion...
Search Engine Optimization (SEO) Basics
What is Search Engine Optimization? When a hungry would-be customer types “Mexican restaurants” into their Google search bar, they have a wealth of delicious options at their fingertips within a matter of seconds. Google and other search engines like Bing and Yahoo...
Strengthening Your Content Marketing
The Content Marketing Institute defines content marketing as, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”...
Using Exclamation Points in Email and Other Text Communication
Ecphonesis It’s a word I’d never heard until now. Ecphonesis is a noun pronounced “ek-fuh-nee-sis”. Try saying that a few times and not falling in love with the word. Ecphonesis is an emotional, exclamatory phrase used in poetry, drama, or song and is used along with...
The Power of Advertising with Print Media
The Power of Advertising with Print Media Does print media still have a place in a world so saturated with digital content? A study conducted by the United States Postal Service in 2015 suggests that advertising with print media is still a vital part of success in...
The Benefits of Outsourced Marketing
Marketing and Advertising Here’s a wake-up call: businesses need more than a successful product in order to earn the top spot among competitors. Without effective marketing and advertising, many businesses struggle to sell their products or services—even if they...