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Problems with Focus Groups

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All businesses should know the importance of market research. Also, businesses should know the importance of market research executed correctly. Misleading research can be detrimental to businesses. One method of research that has found great popularity due to its apparent ease is the focus group. The basic idea behind a

Building Credibility and Restoring Value

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4KIDS ENTERTAINMENT, KCSA PUBLIC RELATIONS WORLDWIDE 4Kids Entertainment (now 4Licensing Corporation) is a worldwide licensing agent that licenses a wide variety of media products.  In the late 90’s and early 2000, “opportunistic short-sellers” drove the stock down, creating a negative reputation for the company.  They used KCSA Public Relations to
Categories: Case Studies

PR Plan Creates “Winning Opinions

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CARL T. HAYDEN VETERANS AFFAIRS MEDICAL CENTER Carl T. Hayden Veterans Affairs Medical Center had been feeling the effects of negative publicity regarding VA Medical Centers in the national news and wanted to improve the image problem that they had been experiencing. They put together a PR plan including five
Categories: Case Studies

“Crystallizing a Response to a Crisis”

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IMPERIAL SUGAR, EDELMAN When the Imperial Sugar plant exploded in Port Wentworth, Georgia, they teamed with Edelman (PR Agency) to help navigate the immediate crisis. Imperial Sugar had no internal communications department, which left Edelman to assume the communication management of a multi-million dollar corporation. Imperial Sugar and Edelman launched
Categories: Case Studies

The Power of Cause Marketing

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By Stephen Given, stephen@thewaltongroupinc.com This Monday I attended the grand opening of Potbelly’s Sandwich shop in Orem. As a way to enter the community, they offered free sandwiches, chips and a fountain drink for a donation of $5 or more toward Habitat for Humanity which assists those less fortunate build and