Blog

How Billboard Advertising Works

Publish on , by
Why should a business use a gigantic billboard on the side of the road to advertise? That is a very good question. After all, people speed past them. Drivers need to concentrate on the road and not so much their surroundings (a feat more difficult while driving past some of

The Benefits of Direct Mail

Publish on , by
In a time when agencies seem to be focusing more and more on original methods of advertising, many businesses have forgotten some of the more traditional, time-tested methods of communicating with their target market. One of these time-tested methods is direct mail. What is Direct Mail? Put simply, direct mail involves

Problems with Focus Groups

Publish on , by
All businesses should know the importance of market research. Also, businesses should know the importance of market research executed correctly. Misleading research can be detrimental to businesses. One method of research that has found great popularity due to its apparent ease is the focus group. The basic idea behind a

Building Credibility and Restoring Value

Publish on , by
4KIDS ENTERTAINMENT, KCSA PUBLIC RELATIONS WORLDWIDE 4Kids Entertainment (now 4Licensing Corporation) is a worldwide licensing agent that licenses a wide variety of media products.  In the late 90’s and early 2000, “opportunistic short-sellers” drove the stock down, creating a negative reputation for the company.  They used KCSA Public Relations to
Categories: Case Studies

PR Plan Creates “Winning Opinions”

Publish on , by
CARL T. HAYDEN VETERANS AFFAIRS MEDICAL CENTER Carl T. Hayden Veterans Affairs Medical Center had been feeling the effects of negative publicity regarding VA Medical Centers in the national news and wanted to improve the image problem that they had been experiencing. They put together a PR plan including five
Categories: Case Studies