Publish on February,04 2016 UTC, by The Walton Group
Below are ten rules provided by PR News to help you write better content on social media. 1. Be real 2. Not every post needs to be about you. 3. Offer a unique perspective. 4. Messaging needs to match the channel. 5. Share great content. 6. Visuals increase engagement. 7.
Publish on January,21 2016 UTC, by The Walton Group
The following recommendations do not apply to every situation however with a little creativity they can be adapted for almost any difficulty (Need help applying them? Contact us.) 1. If a complaint surfaces online make sure you communicate clearly that you take the complaint seriously. Have them send you their
Publish on January,07 2016 UTC, by The Walton Group
In order for any of your marketing, advertising or public relations efforts to come to fruition you must ensure that your messages are being directed to specific target audiences. Transmitting content via the internet requires detailed knowledge of the audience’s interest and use of content. AOL Consumer Analytics recently published
Publish on December,21 2015 UTC, by The Walton Group
A Boston Consulting Group survey reports that 17 percent of manufacturers are moving production back to the United States. This statistic displays a five percent increase in the past two years alone. The same increase occurred for executives of companies with $1 billion annual revenue streams who are more likely
Publish on December,17 2015 UTC, by The Walton Group
Paul J. Taylor, APR, with 45 years of experience shared 12 Yoda-like rules for good PR: 1. Show integrity- be trustworthy 2. Swim against the tide and try to stand out 3. Own your job by doing above average work 4. Choose the harder right and don’t diffuse facts 5.