Tips & Tricks
Orlando Unites Us
The recent shooting in Orlando, Florida has been a quaking realization for all of us. It brings many various types of reactions across the nation from heated anger to despair and sorrow. Everyone has their opinion on the matter and a proposal for what should be done....
The News is in Our Hands
The news industry has changed drastically in the past decade or so, they have changed how they distribute their news, how they present their news, and even how they receive their news. All these things have been altered to a new type of news platform. The days when we...
What is Public Relations?
What exactly is public relations? This is a common question that we have received time and time again from various kinds of people, whether they are business professionals, managers of a non-profit organization, or normal everyday citizens. It appears that the...
Misconceptions About Marketing
Many small business owners adopt the philosophy that their company does not need a marketing strategy, that marketing is too expensive, hat they already know their customers and need to focus on prospects, or that simply promoting and running ads qualifies as a...
Why Some Relationships Don’t Work and How to Fix Them
Business relationships stabilize when both parties know, like and trust each other. Most potential alliances dissolve upon reaching the third element: trust. Here are five steps to solidify relationships: 1. Ask for the sale. After meeting the other party, go beyond...
Minimum Viable Audience Part 2: How to Build It
Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA. 1. Find your sweet spot. This is the combination of major skill set and passion of your company. 2. Tilt your...
Minimum Viable Audience Part 1: The Benefits
Entrepreneurs and small business owners benefit most from establishing and utilizing a Minimum Viable Audience (MVA). An MVA is the smallest diverse audience that provides enough viable information to tell the business what people want to buy. You can tell you have an...
How Companies Can Use Stories to Improve Business
At one point, we have all been captivated by a story; so drawn in that our peripheral vision melts away and we lose awareness of the real world and get lost in the possibilities. We leave inspired to do good and achieve the impossible. Though child-like in its...
Newspapers Aren’t Dying as Fast as You Think
Print audiences are adapting with the surge of news gathering activity on the internet, but so are the newspapers. Most provide copy online and via mobile apps. Despite this apparent trend, print is not dead yet. In fact, revenues have gone up in the last several...