4KIDS ENTERTAINMENT, KCSA PUBLIC RELATIONS WORLDWIDE
4Kids Entertainment (now 4Licensing Corporation) is a worldwide licensing agent that licenses a wide variety of media products. In the late 90’s and early 2000, “opportunistic short-sellers” drove the stock down, creating a negative reputation for the company. They used KCSA Public Relations to put together a plan to help stabilize the company’s share price, communicate strengths and growth strategy of the company, and help re-establish the credibility of management. KCSA created a strategic crisis communications plan targeting investors, media relations, and focused on eliminating “short-sellers” while encouraging investors that would bring value. As a result of a strong PR strategy, share price doubled and 4Kids Entertainment was ranked as the #1 and #2 fastest growing companies respectively in 2000 and 2001 by Fortune.
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