IMPERIAL SUGAR, EDELMAN
When the Imperial Sugar plant exploded in Port Wentworth, Georgia, they teamed with Edelman (PR Agency) to help navigate the immediate crisis. Imperial Sugar had no internal communications department, which left Edelman to assume the communication management of a multi-million dollar corporation. Imperial Sugar and Edelman launched a program for public engagement to help in disclosing information in a timely manner, reassure several different audiences, and engage the public in helping support the Imperial Sugar employee family. Edelman’s crisis communications plan and public engagement efforts helped Imperial Sugar exceed their communication objectives and set a path for the company to regain its market status.
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