In order for any of your marketing, advertising or public relations efforts to come to fruition you must ensure that your messages are being directed to specific target audiences. Transmitting content via the internet requires detailed knowledge of the audience’s interest and use of content. AOL Consumer Analytics recently published research which details 8 ways in which consumers engage with content:
2. To Be In the Know
3. Finding Specific Information
8. To Update Socially
Knowing which of the above motivates your target audience to interact with content will allow you to tailor your messages for optimum engagement.
Don’t know which of the above pertains to your target audiences? Don’t know who your target audience is? Contact us.
Read the article: Engaging Content Has Everything to Do With Emotion