"If I was down to the last dollar of my marketing budget Iād spend it on PR!"
Bill Gates, CEO Microsoft
"Publicity is absolutely crucial. A good PR story is infinitely more effective than a front page ad."
Richard Branson, CEO Virgin Mobile
"If you have bad food at your restaurant or a snotty receptionist at your business ā all the advertising in the world will not fix it."
Linda P. Walton
"Historically, PR, marketing and advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis."
CBSMarketWatch
"In a downturn, aggressive PR and communications strategy is key."
Doug Leone, VC, Sequoia Capital- Silicon Valley insider
"Nobody wants a quarter-inch drill. They want a quarter-inch hole. Stop selling the drill and start selling the hole."
Ann Wylie
"No one is immune to a crisis; it is only a matter of time. The key to crisis management is preparation beforehand. Be equipped with your business's plan and statements."
The Walton Group
"Public relations and medicine are similar professions ā just a new logo or a pill won't solve your problem ā you have to have an ongoing campaign or change your lifestyle to get your business or your body well."
Linda P. Walton