At one point, we have all been captivated by a story; so drawn in that our peripheral vision melts away and we lose awareness of the real world and get lost in the possibilities. We leave inspired to do good and achieve the impossible.
Though child-like in its origins, this phenomenon applies to the business world. Whether the audience be employees or consumers, companies seek to inspire them to work harder to improve others’ lives or purchase a product or service to better their own. Telling a story is a vital part of that endeavor.
Chief Corporate Responsibility and Purpose Officer at PwC, Shannon Schuyler said that telling your company’s story encourages employees to “anticipate future challenges and craft new solutions, and to bring some humanity to the work.”
Fantastic. But how?
Shcuyler also remarked, “one significant challenge is knowing how to frame a story in different ways through different media to appeal to distinct stakeholders.”
Sounds complex. Fortunately, that is what we do as professional communicators. We discover the details of your story, make it engaging and find the best way to it present to your consumers and employees.
We’ll tell your story. Contact us.
Read the article here.