Millions have joined together in solidarity to mourn the tragic loss of life in the Paris terrorist attacks. Many Facebook users have changed their profile picture to the French tricolor as a sign of support.
In an article in the New York Post, Duri Cosmetics, a Brooklyn-based company jumped on the tragedy bandwagon by promoting a range of Paris-themed beauty products. This misguided PR stunt was a gesture that was an “effortless way to pay respect and show support.” The trouble is, no money is actually going to help the survivors.
Rob DeRocker, a New York PR veteran had this to say, “It’s as if McDonald’s jumped on this to sell more French fries.”
Read Article Here: Nail Polish Company Exploits Paris Tragedy For Financial Gain