Brands like GoPro, Coca-Cola, Doritos and Apple have campaigns that represent their company mission and vision. They also want their audience to feel like they’re a part of it and connect with their brand. Consumers engage with brands based on past experiences.
It should come as no surprise that all sharable ads and content we see on social media makes us feel something. If we feel good, we’re likely to act on that high soon after. These unique brand experiences aren’t just for large international companies. Local Utah based companies can create lasting consumer relationships. Contact one of the experienced professionals at The Walton Group, Inc.
An example of how emotions can be used in advertising:
Read Article Here: Emotions and Advertising: How We Connect With Brands