If you’ve been in the business for quite a while your logo may be in need of either a freshening up or a whole new redesign. You may not be the graphic design gurus like our friends at Iishi Design, but everyone knows a good logo when they see it. These basic indicators can help you brainstorm ideas for your revived logo.
1) Colors have multitudes of meanings and emotions behind them. Whatever color you use for your logo, make sure it equates with your company’s personality and presence.
2) Simplicity. Think of any globally recognized brand and their logo. What do they have in common? Whether it’s Coca-Cola’s minimal cursive, Nike’s swoosh or McDonald’s arches they’re simplicity makes a lasting impression on us and helps us remember the company’s mission.
3) Uniqueness. What will make your logo (and by effect, your company) stand out above the rest? If your logo is exactly like others, the mission of having one in the first place is dead on arrival. Make certain that it’s distinguishable enough to stand-out, but not too much to alienate.
4) Makes sense. Apple’s logo is an apple. Not because they sell apples, it’s just the name of their company. You don’t have to be that literally with yours, but make sure it has something to do with your company’s objectives.
5) Answers the who, what and why. Along these lines, your logo should acknowledge who your product is for, what you do and why the public should take notice of you.
Hopefully you will have a few ideas of your own to help your logo be well known as the other top dogs. For the history of logos click this link.