Your business has a message. The trick is to take the right steps to make your message as publishable as possible. With these quick tips you can get noticed by the public in no time.
1. Make your content relevant to today.
2. Be interesting. A journalist’s job is to print interesting material to acquire new readership. But it’s not just a matter of giving it to them, it’s the way you present it. You can do this by crafting a catchy headline or a creative lead.
3. Establish a relationship of trust with journalists. Journalists are more keen to print from those who they already know. This may take a while, but if you submit relevant and exciting content on a consistent basis, the journalists will begin to know who you are. You’re there to help them with their job first and foremost. Then they’ll help you.
4. Finally, follow up! A journalists life is busy with deadlines, multiple stories, and events to attend. One of these may fall through the cracks, but don’t let it be yours!
Go out! Get exposure! After all, that’s what Public Relations is all about.