Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA.
1. Find your sweet spot. This is the combination of major skill set and passion of your company.
2. Tilt your content. Use this sweet spot to determine an area of little competition.
3. Build your base. Consistently produce content via one platform.
4. Harvest your audience. Turn one time readers into subscribers.
5. Diversify. Engage your readers in your other platforms.
6. Monetize. With all the information and engagement above you should have enough to refine, perfect and profit.