Print audiences are adapting with the surge of news gathering activity on the internet, but so are the newspapers. Most provide copy online and via mobile apps. Despite this apparent trend, print is not dead yet. In fact, revenues have gone up in the last several years.
Fifty percent of print subscribers’ only source of reading local news is their physical newspaper. There is an entire audience that cannot be reached through online new sites. Print is the way to send them your message.
If you need to reach a different segment, 10 percent of paid newspaper subscribers are digital consumers with an additional 180 million recorded, free, unique monthly hits.
Moral of the story: do not underestimate newspapers as a viable channel to reach your target audience.
Here, at The Walton Group, we have decades-old relationships with the press and other media. Whoever your target audience is, we can reach them.
Not sure if your target audience is on a print or digital platform? Take advantage of our 40 years experience, contact us.
Don’t know what messages to send them? Contact us and we’ll get it done for you.
Where did I get the facts? Here.