Quiznos recently rolled out its latest advertising campaign, Toasty.TV, a series of parody videos that have absolutely nothing to do with sandwiches.
Most viewers will see the Quiznos parodies, “House of Thrones,” “The Waze Runner” and “Mad X-Men,” among others, as they wait for their YouTube video to load. The videos provide three minutes of entertainment, then leave viewers confused as to why a sandwich shop is making parodies. Quiznos’ explanation may leave them more confused than before.
“Welcome to Toasty.TV … So what do you have here in front of you then, you ask? The latest from Quiznos – fired up entertainment, music, arts, sports and film – all served up with as much flavor as one our tasty subs. So kickback and have yourself a toasty time,” reads the Toast.TV website.
Did Quiznos advertising department specifically draw up a plan to divert attention from its actual product or was it a complete oversight?
Quiznos’ advertising has a history of going where no company has gone before. “The Consumerist” ranked Quiznos’ ‘Singimals’ commercial as runner-up for the “Worst Ad In America 2010.” Its 2004 ‘Spongemonkey’ commercial gained laughs, but did it attract or repel potential customers?
The company once enjoyed an even playing field with Subway, but stiff competition may be forcing Quiznos to play the “any press is good press” game. Quiznos declared bankruptcy in March 2014, but regained its foothold this July. The question remains, “Is its quirky advertising method actually working?”
Quiznos defended its ‘Singimals’ commercial against The Consumerist’s ranking. “Quiznos has a history of edgy advertising and is not afraid to make a bold statement … The Singimals Cats commercial attracted millions of fans who continue to enjoy the craveable tastes of Quiznos at a great value.”
Either Quiznos’ advertising efforts are the only thing keeping the company alive, or it’s the very thing keeping them from attaining success.