Yesterday, baseball fans everywhere felt like a little kid on Christmas morning as the first pitches of Major League Baseball season were thrown. Millions tuned in to watch their favorite teams start the season off on a winning note. The unique thing about baseball is, there is no salary cap to what teams can spend; if teams are willing to pay it, players can make it. That’s why many of the big names in baseball end up playing for teams that have serious money to spend, like the New York Yankees and the Boston Red Sox. But is the big money and big market teams necessarily the best route for players to go? Arguments can be made for both sides, but for the sake of this post, I’m going to say, no (that is unless the player is in it just for the money and not for the love of the game).
To illustrate my point, I’m going to compare two Major League Baseball teams, the Los Angeles Angles and the Oakland A’s. Over the past few years, the Los Angeles Angles organization has spent a pretty penny on bringing in high profile names in attempt to get their team to the World Series. This season alone, the Angels have one of the highest payrolls in Major League Baseball, at almost $156 million. The only problem is that their big spending and big names haven’t produced the winning seasons they had hoped for. They ended up in 10th place during the 2012 season and last year they ended up 17th overall. The Oakland A’s on the other hand, who have the sixth lowest payroll in all of baseball at just over $83 million, don’t necessarily have the big names and big money, but do have the winning season. For the last two years, the A’s have been the American League West Division Champions and they have the talent to do it again this year. It just goes to show that bigger isn’t necessarily always better.
The same goes for PR firms. You have your large and small PR firms, and you have to decide which will be better for your company. While many would think that going with the large firm is the way to go, that isn’t necessarily true. While there are definitely benefits going with a large firm, I believe there are unique qualities that small firms bring to the plate that highly benefit the client.
Those benefits include:
- Smaller size allows for direct access to the CEO/President.
- The people that pitch new business will also be the force behind your account. They will have a more personal relationship with you.
- Team members learn all aspects of the job and don’t just specialize in one category. This allows for more versatility.
- A smaller team allows for a more personal touch since you’re working closer with the owner and select team.
- The team is able to be more flexible and available to work with you on your account.
- Smaller PR firms are usually cheaper than larger firms, but can produce the same quality of work.
- A small PR firm is like having another employee, except its cheaper and you get multiple people working on a project instead of just one.
Though there are advantages to having a big name agency working on a project, the benefits and uniqueness of a smaller firm may just be the homerun you’re hoping for. Just as the Oakland A’s have produced wins as a small market team, a small PR firm can produce the wins necessary to help you reach your communication objectives. It’s true what they say, great things can come in small packages.