Services

The Walton Group, Inc. functions as a full-service public relations agency. Specific activities include:

• Advertising – purchase of space or air time in media, preparation of copy for print or broadcast media, coordinating photographers, typesetters, graphic artists, video and other vendors necessary to produce copy ready for printing or airing.

• Media Relations – composition, editing, distribution of media articles (news or feature) to newspapers, radio, television stations, magazines, newsletters and other media; the coordination of interviews between editors/reporters and clients; and the coordination of news conferences, news kits, meetings and crisis management.

• Public Relations – performing research and analysis for clients including polling, focus groups, surveys, etc.; designing strategic and targeted tactics impacting desired audiences; composing business plans and marketing budgets; communicating desired message to targeted audience; consulting and assisting with goals; employee training and relations including retreats, meetings or solving problems through management changes; and providing evaluations measuring campaign effectiveness.

• Graphics – designing layouts for ads, brochures, newsletters, etc.; inputting copy and photographs or illustrations; selecting papers, ink colors, typefaces and other graphic elements.

• Special Events – planning and executing open houses, tours, concerts, parades, grand openings, construction projects, holiday activities, etc.; coordinating catering, flowers, photography, printed materials, VIP hosting, accommodations, publicity, speech writing and other components.

• Internet Marketing - The Walton Group Inc is now affiliated with Orange Soda. According to their website,"Orange Soda’s primary focus is on helping small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available."

• Audio-Visual – coordination of video production for broadcast advertising and promotional videos, and documenting broadcast news releases including script writing, talent selection, site coordination, and video team coordination.

• Collateral Materials – coordination of production of any printed material including brochures, newsletters, specialty items (key chains, bumper stickers, etc.), annual reports, booklets, books, posters, flyers, etc.