The Walton Group, Inc. functions as a full-service public relations agency. Specific services include:

• Advertising - purchase of space or air time in media, preparation of copy for print or broadcast media, coordinating photographers, typesetters, graphic artists, video and other vendors necessary to produce copy ready for printing, airing and distribution.
• Media Relations - composition, editing, distribution of media articles (news or feature) to newspapers, radio or television stations, magazines, newsletters and other media; the coordination of interviews between editors/reporters and our clients; and the coordination of news conferences, news kits, meetings or crisis management of media.
• Public Relations - performing research, plan development, strategic and tactical activities, and analysis for client including polling, focus groups, strategic planning retreats or meetings, problem solving through management changes, consulting with client to assist with goals, determining publics the client should consider impacting and measuring successes.
• Graphics - designing layouts for ads, brochures, newsletters, etc., inputing copy and photographs or illustrations, selecting papers, ink colors, type faces and other graphic elements.
• Special Events Coordination - planning and executing open houses, tours, concerts, parades, grand openings, construction projects, holiday activities, etc., including coordinating catering, flowers, photography, printed materials, VIP hosting, accommodations, publicity, speech writing and other components.
• Audio-Visual - coordination of audio and video production for broadcast advertising, and promotional materials including script writing, talent selection, site coordination, and video team coordination.
• Collateral Materials - coordination of production of any printed material including brochures, newsletters, annual reports, booklets, books, posters, flyers, and specialty items.
• Education - employee training in sales, customer relations and press conference/speaking for CEO’s.
• Internet - website design, social media use, online newsletters and marketing.

"If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like.” Having a marketing plan that you like will only work if you are also your major consumer.  Otherwise, you’ve got to make a marketing plan that your consumers will like; that way you can continue to have something to market."

Ann Wylie