By Ryan Wiemer
It seems in today’s digital age almost every company has a webpage and a social media account such as Facebook or Twitter. Companies of all sizes are now utilizing these tools to reach out to their specific market and promote themselves. Amongst this digital/social media craze it can be easy to forget the old, tried and true advertising techniques of yesteryear. For a small company here in Utah you might be thinking: “Why do I need to do anything else if I already have a Facebook page? Isn’t that enough?” The short answer is no. While Facebook, Twitter or anything else are useful tools, if we rely on them to do everything we want we risk missing out on valuable opportunities that more “retro” forms of advertising can provide.
One example of a retro form of advertising that can still be incredibly useful is a local event. There are many local events happening this summer here in Utah County and all over Utah (see list below) that create the perfect opportunity for companies to promote their local business. Even though a local event might not be the best move for a big national company they are great for local companies to get their name out to their core customer base: the local community. So it’s not a matter of which is better: local advertising or social media? Rather advertising at local events helps you to better connect with potential customers and can easily be used in conjunction with any other advertising tools you might already be using. In addition advertising at local events is more affordable than in past years and there really hasn’t been a better time to try it out.
For anyone curious about what events are happening here in Utah County below is a small selection of some of them occurring in the upcoming months.
The American Fork Steel Days Celebration
70th Annual Fiesta Days Rodeo
The Spanish Fork Fiesta Days
America’s Freedom Festival
Alpine City Days
Lindon City Days
Utah County Fair
82nd Payson Onion Days
As always if you would like more information about these or other events and how you and your company can benefit from advertising please contact us at The Walton Group Inc.
Remember that when it comes to advertising you should always use the medium or method that is best for your company not necessarily the latest technological trend.