After reading about how Microsoft is re-vamping their logo after 25 years of business, I can’t help but think about company logos. Why are they so important? Why does so much thought go into their design? What makes them memorable? Why is it that you, among with 97% of Americans, know exactly which company these logos represent?
Without any prompting, I’m sure you knew that these logos belong to Target, Mcdonald’s, and Nike. Even without any words, you could tie these images to their companies. And not only did the name of the company come to your mind, but most likely the company’s products, their customer service, or their atmosphere came to mind as well.
Logos are literally the company’s signature; it is stamped onto business cards, fliers, letter heads, products, and more. It is seen by clients, company employees, and prospective clients. Now what do you want that logo to say about your company? A lot of thought should go into the design of a logo. Here are some tips for creating successful logos:
Define What the Logo Should Represent
The logo should match the company’s tone. Make a list of adjectives describing your company–is it classy, serious, and dignified? Adventurous, playful, and imaginative? Defining the company’s tone will lead you to an appropriate logo.
There are millions of logos in the world today, which is why it is critical that your logo stands out. If the logo is not eye-catching, aesthetically pleasing, and unique, it will not be noticed. Break through the clutter with a design that is one of a kind.
Keep It Simple
The most successful logos are ones that convey a message in very basic ways. Consumers shouldn’t stare at a logo trying to interpret it! Consumers are unwilling to spend a lot of time trying to understand the logo, which is why logos need to be simple.
Make It Memorable
Finally, the best logos are memorable. If consumers do not immediately link your logo with the company name, it will be useless. If you follow the guidelines above, it will be easy for consumers to picture your logo when they hear your company name. The more they can relate your company to its logo, the more ingrained it will be in their mind.
How is your company logo stacking up? Is it in need of a makeover? Need to start from scratch? Or is your logo doing the job? Leave us some comments on what you’ve done to make your logo memorable.