In the field of public relations, we are often accused of spinning the truth or of withholding information. We would like to set the record straight – we do not spin the truth or withhold information at The Walton Group, Inc. Journalism is accused of the same problems.
As professionals, we know that, if a mistake is made, you come forward with the truth and an apology. That was demonstrated through recent happenings with NBC’s Brian Williams.
Williams made a statement back in 2003, that while he was covering the war in Iraq his helicopter was hit by enemy fire. However, recently Williams came forward and admitted that what he said back in 2003, was inaccurate. It was discovered that Williams’ helicopter was following the actual targeted helicopter. This misstated story has now impacted the integrity of his entire career. This new information also led NBC to suspend Williams without pay for six months.
PR professionals that represent NBC and Brian Williams should be dedicated to telling the truth. In public relations we are in charge of bringing forth information that the public may or may not want to hear. Because of this position, PR professionals can receive whiplash from the public suggesting we are only lying for our client.
When looking at the PRSA code of ethics, it states the core values of any PR professional include:
These are the principles on which PR professionals build their career.
At the Walton Group, Inc. we make it a priority to always tell the truth and to represent our client in every situation. We believe that mistakes are made by people every day, but that just because someone makes a mistake doesn’t mean that they should receive career-ending punishment. Everyone has faults. We need to see beyond those faults and learn from mistakes – education never ends.