Online media is as rich as it has ever been. A lot of emphasis is put on the importance to connect with audiences through Facebook, Twitter and other social media feeds. But when consumers want to go to the direct source to find out what a company or a product is they go to Google to find the website. A website should be the central hub for all online communications that a company has with its public. By creating consistent content for your website in new ways you can have better connection with your target audience. Here are some ideas to achieve that.
1) Pictures are an excellent way to give a real face to your business. Showing who you are and what you do makes the mystery of your company fade away so that your consumers can know who you are. Make sure that they are up to date; anyone can sense an old photo from a newer one.
2) With current photos comes current videos. It has never been easier to post an event, a product tutorial or a simple introduction to your company to the #1 hosting site YouTube. Easily embed your website with that video to create a richer experience for your visitors.
3) Podcasts are an easily accessible form of media that is often overlooked and under-utilized. You have a specialty and whatever that is you’re an expert at it; otherwise you wouldn’t be in business. With podcasts you can share those nuggets of wisdom that you collected over the years to share with your listeners. It may seem daunting but here are some simple steps and tips to publish one onto iTunes.
Embedding all of these into your website will make for a more connection with your consumer base that you have never had before.