Why PR?

The term public relations has a false connotation of "spin" in our society, but in practice public relations is a strategic problem-solving process that involves market research, planning and communication to identify and strengthen weaknesses of individual organizations.

In the public relations process, standard tactics such as special events, advertising, collateral material, graphics, news coverage, internal communication efforts, etc. are combined to strengthen any weaknesses identified by the client or research. As a result, every communication plan is as unique as the organization for which it is designed.

Organizations that are seeking to change or promote their image, increase customer loyalty, obtain news coverage, communicate information in a more timely fashion, increase customer and employee satisfaction or generate new clientele, should consider incorporating public relations into their strategic planning efforts.