by The Walton Group | Apr 4, 2016 | Business Tips, Cause Marketing, Market Research, Marketing Your Business, Tips & Tricks
Entrepreneurs and small business owners benefit most from establishing and utilizing a Minimum Viable Audience (MVA). An MVA is the smallest diverse audience that provides enough viable information to tell the business what people want to buy. You can tell you have an...
by The Walton Group | Feb 12, 2016 | Branding, Business Tips, Creative Strategies, Tips & Tricks
At one point, we have all been captivated by a story; so drawn in that our peripheral vision melts away and we lose awareness of the real world and get lost in the possibilities. We leave inspired to do good and achieve the impossible. Though child-like in its...
by The Walton Group | Feb 8, 2016 | Advertising, Business Tips, Market Research, Marketing Your Business, Public Relations, Strategy, Tips & Tricks
Print audiences are adapting with the surge of news gathering activity on the internet, but so are the newspapers. Most provide copy online and via mobile apps. Despite this apparent trend, print is not dead yet. In fact, revenues have gone up in the last several...
by The Walton Group | Feb 4, 2016 | Business Tips, Social Media, Strategy
Below are ten rules provided by PR News to help you write better content on social media. 1. Be real 2. Not every post needs to be about you. 3. Offer a unique perspective. 4. Messaging needs to match the channel. 5. Share prednisone buy online great content. 6....
by The Walton Group | Jan 21, 2016 | Business Tips, Etiquette
The following recommendations do not apply to every situation however with a little creativity they can be adapted for almost any difficulty (Need help applying them? Contact us.) 1. If a complaint surfaces online make sure you communicate clearly that you take the...
