by The Walton Group | Mar 10, 2017 | Advertising, Branding, Business Tips, Marketing Your Business, Tips & Tricks
Marketing and Advertising Here’s a wake-up call: businesses need more than a successful product in order to earn the top spot among competitors. Without effective marketing and advertising, many businesses struggle to sell their products or services—even if they...
by The Walton Group | Jan 24, 2017 | Advertising, Business Tips, Marketing Your Business, Media, Strategy
Sign up for a free marketing consultation here. It depends. In order to answer this question, we must first understand how viewers react to outdoor advertising. The Arbitron National In-Car Study, 2009 edition, published these findings: The average individual in the...
by The Walton Group | May 10, 2016 | Advertising, Public Relations, Tips & Tricks
What exactly is public relations? This is a common question that we have received time and time again from various kinds of people, whether they are business professionals, managers of a non-profit organization, or normal everyday citizens. It appears that the...
by The Walton Group | Feb 8, 2016 | Advertising, Business Tips, Market Research, Marketing Your Business, Public Relations, Strategy, Tips & Tricks
Print audiences are adapting with the surge of news gathering activity on the internet, but so are the newspapers. Most provide copy online and via mobile apps. Despite this apparent trend, print is not dead yet. In fact, revenues have gone up in the last several...
by The Walton Group | Jan 7, 2016 | Advertising, Market Research, Marketing Your Business, Public Relations
In order for any of your marketing, advertising or public relations efforts to come to fruition you must ensure that your messages are being directed to specific target audiences. Transmitting content via the internet requires detailed knowledge of the...
