by The Walton Group | Mar 10, 2017 | Advertising, Branding, Business Tips, Marketing Your Business, Tips & Tricks
Marketing and Advertising Here’s a wake-up call: businesses need more than a successful product in order to earn the top spot among competitors. Without effective marketing and advertising, many businesses struggle to sell their products or services—even if they...
by The Walton Group | Feb 17, 2017 | Business Tips, Ethics, Etiquette, Media, Public Relations
The fake news epidemic has quickly become a major global concern. The consequences of a society saturated with fake news can be dangerous for a variety of reasons. Here are three ways YOU can help stop the spread of fake news: Learn how to tell the difference between...
by The Walton Group | Jan 24, 2017 | Advertising, Business Tips, Marketing Your Business, Media, Strategy
Sign up for a free marketing consultation here. It depends. In order to answer this question, we must first understand how viewers react to outdoor advertising. The Arbitron National In-Car Study, 2009 edition, published these findings: The average individual in the...
by The Walton Group | Nov 14, 2016 | Business Tips, Marketing Your Business, Public Relations, Strategy
3 Key Parts to Strategic Planning By Linda P. Walton Each year begins with endless resolutions: we promise ourselves that we will do better, we’ll work harder and our businesses will be more successful. Then five minutes later we are bored or hopeless and drop all...
by The Walton Group | Apr 12, 2016 | Business Tips, Ethics, Etiquette, Tips & Tricks
Business relationships stabilize when both parties know, like and trust each other. Most potential alliances dissolve upon reaching the third element: trust. Here are five steps to solidify relationships: 1. Ask for the sale. After meeting the other party, go beyond...
by The Walton Group | Apr 7, 2016 | Business Tips, Market Research, Marketing Your Business, Strategy, Tips & Tricks
Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA. 1. Find your sweet spot. This is the combination of major skill set and passion of your company. 2. Tilt your...
