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Minimum Viable Audience Part 1: The Benefits

Minimum Viable Audience Part 1: The Benefits

by The Walton Group | Apr 4, 2016 | Business Tips, Cause Marketing, Market Research, Marketing Your Business, Tips & Tricks

Entrepreneurs and small business owners benefit most from establishing and utilizing a Minimum Viable Audience (MVA). An MVA is the smallest diverse audience that provides enough viable information to tell the business what people want to buy. You can tell you have an...

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