by The Walton Group | Sep 5, 2017 | Advertising, Branding, Creative Strategies, Market Research, Marketing Your Business, Media, SEO, Social Media, Tips & Tricks
The Content Marketing Institute defines content marketing as, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”...
by The Walton Group | Jun 29, 2017 | Advertising, Business Tips, Etiquette, Public Relations, Tips & Tricks
Ecphonesis It’s a word I’d never heard until now. Ecphonesis is a noun pronounced “ek-fuh-nee-sis”. Try saying that a few times and not falling in love with the word. Ecphonesis is an emotional, exclamatory phrase used in poetry, drama, or song and is used along with...
by The Walton Group | Apr 11, 2017 | Advertising, Creative Strategies, Marketing Your Business, Media, Public Relations, Tips & Tricks
The Power of Advertising with Print Media Does print media still have a place in a world so saturated with digital content? A study conducted by the United States Postal Service in 2015 suggests that advertising with print media is still a vital part of success in...
by The Walton Group | Mar 10, 2017 | Advertising, Branding, Business Tips, Marketing Your Business, Tips & Tricks
Marketing and Advertising Here’s a wake-up call: businesses need more than a successful product in order to earn the top spot among competitors. Without effective marketing and advertising, many businesses struggle to sell their products or services—even if they...
by The Walton Group | Jun 14, 2016 | Ethics, Tips & Tricks
The recent shooting in Orlando, Florida has been a quaking realization for all of us. It brings many various types of reactions across the nation from heated anger to despair and sorrow. Everyone has their opinion on the matter and a proposal for what should be done....
by The Walton Group | May 12, 2016 | Media, Tips & Tricks
The news industry has changed drastically in the past decade or so, they have changed how they distribute their news, how they present their news, and even how they receive their news. All these things have been altered to a new type of news platform. The days when we...
