by The Walton Group | May 10, 2016 | Advertising, Public Relations, Tips & Tricks
What exactly is public relations? This is a common question that we have received time and time again from various kinds of people, whether they are business professionals, managers of a non-profit organization, or normal everyday citizens. It appears that the...
by The Walton Group | Apr 29, 2016 | Marketing Your Business, Tips & Tricks
Many small business owners adopt the philosophy that their company does not need a marketing strategy, that marketing is too expensive, hat they already know their customers and need to focus on prospects, or that simply promoting and running ads qualifies as a...
by The Walton Group | Apr 12, 2016 | Business Tips, Ethics, Etiquette, Tips & Tricks
Business relationships stabilize when both parties know, like and trust each other. Most potential alliances dissolve upon reaching the third element: trust. Here are five steps to solidify relationships: 1. Ask for the sale. After meeting the other party, go beyond...
by The Walton Group | Apr 7, 2016 | Business Tips, Market Research, Marketing Your Business, Strategy, Tips & Tricks
Previously we addressed the benefits of a Minimum Viable Audience (MVA) for small businesses and start ups. Now we will address 6 steps to generating a MVA. 1. Find your sweet spot. This is the combination of major skill set and passion of your company. 2. Tilt your...
by The Walton Group | Apr 4, 2016 | Business Tips, Cause Marketing, Market Research, Marketing Your Business, Tips & Tricks
Entrepreneurs and small business owners benefit most from establishing and utilizing a Minimum Viable Audience (MVA). An MVA is the smallest diverse audience that provides enough viable information to tell the business what people want to buy. You can tell you have an...
by The Walton Group | Feb 12, 2016 | Branding, Business Tips, Creative Strategies, Tips & Tricks
At one point, we have all been captivated by a story; so drawn in that our peripheral vision melts away and we lose awareness of the real world and get lost in the possibilities. We leave inspired to do good and achieve the impossible. Though child-like in its...
